Areas of Competence: Sports management and marketing, economics of sports, management of sports organizations, sport events strategic planning, strategic sessions moderation, sports sponsorship, sports industry of the future, trends and technology, leadership.

Professional Experience:

- 20 years in corporate practice in nine markets: The Baltic countries (Estonia, Latvia, Lithuania), the Scandinavian countries (Finland, Sweden, Norway, Denmark, Iceland), the United Kingdom, Russia.

- A seasoned executive with rich international experience in strategic marketing. Broad expertise in planning, conducting large-scale marketing campaigns, research, creation of new brands, products, partnerships and sponsorship projects.

Sports Achievements:

- 4-time IRONMAN, participant of the IRONMAN World Championship in Hawaii; 2-time IRONMAN 70.3, 2-time ESCAPE FROM ALCATRAZ triathlon finisher and Abu Dhabi International Triathlon finisher, the Bosphorus Cross Continental Swim finisher and the legendary Paris – Roubaix cycle racing finisher.

- Finisher in the 24-hour Ultramarathon 186 km best performances and the 250 km Marathon Des Sables Marathon days in the Sahara desert.

- 5 marathons (pacemaker х 3), 11 half marathons (pacemaker х 10) in Russia and abroad.